| Broadcaster Acquires Eyecandy of China |
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| Written by Globe NewsWire |
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Chatsworth, California - Broadcaster, Inc. (OTCBB:BCAS) has acquired Eyecandy Inc., a Delaware corporation whose principal operations are conducted in Shanghai, China through its subsidiary Eyecandy Media, Inc.
Eyecandy Media is a multimedia company in China with offices in Beijing, Shanghai, Nanjing and Guangzhou. Eyecandy Media provides cellphone applications to China Mobile and is expected to provide additional media applications and content such as casual games to the future 3G cell phone subscribers in China. Eyecandy has an agreement with a mainland Chinese hardware and systems integrator that has deployed its technology applications to a major carrier in China and through whom Eyecandy anticipates gaining access to these carriers. Senior personnel from Broadcaster and Eyecandy have worked together for many years, and the CEO of Eyecandy, Chen Wei Shi, expressed his excitement at furthering the relationship with Broadcaster. Mr. Chen said, "We believe there will be great synergy when we utilize Broadcaster's technology and content aggregation and casual game development expertise for mobile devices in China." Martin Wade, CEO of Broadcaster, Inc., said, "We look forward to assisting Eyecandy with its development of technology and content solutions for the mobile device market in China. We intend to build the Eyecandy brand in Asia in part by utilizing the recently acquired LampLighter Studios game development capacity," added Mr. Wade. The number of mobile phone subscribers in China is expected to exceed 600 million by 2010, according to China's Ministry of Information Industry, such that 45 out of 100 Chinese citizens will be connected to a wireless network. Eyecandy Media is a fully licensed, high-tech company primarily focused on providing video technology and value-added services for interactive media. Eyecandy provides video search, video broadcasting and VOD applications to internet and cell phone users. Eyecandy has licenses in China for the provision of key services including a SP (service provider) and internet content provider. Eyecandy was acquired in exchange for eight million Broadcaster shares with an opportunity for the Eyecandy shareholders to receive an additional 12 million shares of Broadcaster if certain revenue and profit milestones are met during the one year, two year and three year periods after the closing of the acquisition. |
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