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Google Announces AdSense for Games |
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Written by SNSWS
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Every week, over 25% of Internet users worldwide play online games, which amounts to over 200 million people. This number is growing at a rate of almost 17% each year.¹
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Yahoo! Launches Transformative Digital Ad Platform |
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Written by snsws team
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New York, New York - Emmy(R) Award nominee and Golden Globe(R) Award winner Jon Hamm of AMC's original drama series Mad Men(R), today joined Yahoo!'s Chief Executive Officer Jerry Yang, President Sue Decker and Executive Vice President of Yahoo! U.S. Hilary Schneider for the 5th annual Advertising Week conference in New York to announce the launch of APT from Yahoo!. Formerly known as AMP!, APT from Yahoo! is an intelligent innovation in online media, a digital advertising solution that streamlines the process of planning, buying and optimizing display advertising. APT is designed to simplify the process of buying and selling ads online while connecting all the market players - publishers, advertisers, agencies, networks, partners and developers - from a unified platform to do business more efficiently and effectively. The platform is rolling out as planned in phases beginning with publishers the San Francisco Chronicle of Hearst Newspapers and San Jose Mercury News of MediaNews Group. |
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Yahoo! Forms Digital Advisory Council to Drive Discussions on Open Marketplaces |
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Written by SNSWS
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New York, New York - Yahoo! (Nasdaq:YHOO) announced today the formation of a Digital Advisory Council that will consist of industry executives from its agency and advertiser partners. The Council will work collaboratively to explore the continued evolution of digital media and online advertising.
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Microsoft and CNBC Team Up on Mobile Advertising |
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Written by SNSWS Team
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Redmond, Washington - Microsoft Corp. and CNBC Inc. today announced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com’s U.S. mobile audience of 1.1 million unique monthly visitors. This alliance represents Microsoft’s first mobile ad syndication deal in the U.S. and is an extension of the companies’ online advertising collaboration announced last December.
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Google Completes Sale of Performics Search Marketing Business |
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Written by SNSWS Team
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Mountainview, California - Google (NASDAQ: GOOG) announced today that it has completed its sale of the Performics search marketing business to Publicis Groupe (EURONEXT Paris: FR0000130577). Chicago-based Performics, one of the leading search marketing services providers, helps to improve the performance of advertisers’ investments and maximize client campaign effectiveness.
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NBC Universal and Google Form Strategic Advertising Partnership |
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Written by Imperial valley News
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Mountain View, California - As part of its continuing effort to offer innovative advertising solutions to its clients, NBC Universal will join forces with Google to form a strategic multi-year advertising, research and technology partnership. The two companies will work together to develop more effective advertising metrics, attract non-traditional advertising partners to NBCU and incorporate self-service buying opportunities through the Google TV Ad advertising platform.
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