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Microsoft Appoints Dr. Qi Lu to Run Online Services Group |
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Written by SNSWS
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Redmond, Washington - Microsoft Corp. today announced that Dr. Qi Lu will join the company as president of the Online Services Group. Dr. Lu will lead Microsoft’s efforts in search and online advertising and all the company’s online information and communications services. Dr. Lu will report to Microsoft Chief Executive Officer Steve Ballmer.
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Hallmark Channel, Google Form Strategic Advertising Agreement |
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Written by SNSWS
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New York, New York - Hallmark Channel and Google announced today a strategic agreement to offer advertisers access to high-quality family-friendly programming through the Google TV Ads program. Advertisers will now be able to reach even more viewers by using Google TV Ads platform to place ads on both Hallmark Channel and Hallmark Movie Channel.
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Activision and Massive Agree to Multiyear, Multititle In-Game Advertising Partnership |
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Written by SNSWS
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New York, New York - Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, and Activision Publishing Inc., one of the world’s premier game publishers, today announced a multiyear, multititle agreement to deliver dynamic in-game advertising into titles on Xbox 360 and PC platforms. Activision’s powerhouse franchises “Guitar Hero: World Tour” and “James Bond: Quantum of Solace” are among the 18 titles included in the deal.
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Massive Inc. and Blizzard Entertainment Form Multi-Year Advertising Relationship |
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Written by SNSWS
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New York, New York - Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, and Blizzard Entertainment Inc., a premier developer and publisher of entertainment software, announced today a multi-year deal that names Massive as the exclusive advertising service provider for Blizzard Entertainment®’s Web sites and Battle.net® online game service in the U.S., Canada, Europe, South Korea and Australia.
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Massive Wraps Up Record-setting Year with Groundbreaking Ad Campaigns |
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Written by SNSWS
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Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, today is closing a momentous year with the first in-game advertising upfront event. Game publishers and advertisers will gather at the event to preview next year’s game content and lock down advertising opportunities for 2009. In addition, Massive announced today a multiyear, multititle partnership with Activision Inc. and formally introduced JJ Richards as the new head of Massive, adding to its long list of successes in 2008.
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Massive and THQ Sign Deal to Enable Dynamic In-Game Advertising |
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Written by SNSWS
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New, York, New York - Massive Inc., a wholly owned subsidiary of Microsoft Corp., and a leading network for video game advertising, and THQ Inc. today announced a global, multiyear deal naming Massive as the exclusive, dynamic, in-game advertising partner for THQ’s upcoming game titles on the PC and the Xbox 360 video game and entertainment system.
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