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AdECN Invites Ad Networks to Join Pilot to Test Latest Exchange Model |
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Written by SNSWS
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Redmond, Washington - AdECN Inc., a Microsoft Corp. subsidiary, today at the ad:tech New York conference invited advertising networks that buy and sell online advertising to join in a limited pilot of its new federated system. The federated system is an extension of AdECN’s existing exchange platform and will provide functionality not currently available in any online exchange, including the ability for ad networks to use their own proprietary technology, such as behavioral and demographic targeting, and optimization tools.
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Microsoft, Mindshare, Ogilvy Chicago Uncover “Digital Divas” in Study of Women’s Online Behavior |
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Written by Microsoft
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Chicago, Illinois - For the first time since women surpassed men as the majority population on the Internet (emarketer), a new study reveals just how women live and breathe in the digital world. The study from Microsoft Advertising, Ogilvy Chicago and Mindshare surveys more than 800 women on their digital domains - revealing insight on topics from everyday technology gadgets to overarching online philosophies and how and when they shop and “unplug.”
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Microsoft Demonstrates Broad Portfolio of Digital, Publishing Solutions at IFRA |
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Written by SNSWS
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Amsterdam, Netherlands - This week at IFRA Expo 2008, Microsoft Corp. will demonstrate how publishers can use technology to stay competitive in the world of online and digital media and evolve their publications into content service offerings by creating compelling user experiences and adapting their business models. In the RAI Exhibition and Congress Centre, Stand 9003, Hall 9, Microsoft will show a range of solutions dedicated to media search and monetization of archive materials, advertising and the digital content experience. |
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Google Analytics Unveils Enterprise Class Feature Set |
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Written by SNSWS Team
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Washington, DC - Today at the eMetrics Summit in Washington, D.C., Google Analytics™ web service announced new enterprise-class features including custom reports, advanced segmentation, an API, as well as an updated interface, richer data visualizations, and an integration with Google AdSense™. These new features combine the sophistication and versatility of a full-service web analytics tool with Google Analytics' ease of use and accessibility, so that businesses large and small, around the world, can even better serve their visitors.
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New Canvas View Gadgets for iGoogle |
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Written by SNSWS Team
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Today, we're starting to roll out an updated version of iGoogle to users in the U.S. The key feature of the updated version of iGoogle is canvas view gadgets, which allows users to expand a gadget to access more content. For example, now users can read news, play games and watch videos in full-page view, without leaving their homepage. A few examples of gadgets that take advantage of this new canvas view mode include:
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