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DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media |
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Written by SNSWS Team
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Mountain View, California - Today, DoubleClick, a premier provider of digital marketing technology and services, announced the new capability to serve video ads into Microsoft Silverlight 2 video environments. The move is part of DoubleClick’s ongoing effort to help clients maximize the yield on their advertising inventory as they deliver content into emergent online, video and mobile channels.
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Mediabrands Announces Strategic Partnership With Navic |
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Written by Imperial Valley News
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New York, New York - Initiative, Universal McCann, MAGNA and IPG’s Emerging Media Lab - four companies among the newly formalized Mediabrands group - today announced that they have entered into a strategic partnership with Navic Networks, the Microsoft Corp.-owned solutions provider with innovative technology offerings that are transforming the world of television advertising.
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Google To Acquire Russian Context Ads Service Begun |
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Written by SNSWS Team
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Mountain View, California - Google announced today that it has signed an agreement with Rambler Media to acquire ZAO Begun ("Begun"), a leading Russian context advertising service, for $140 million, subject to customary adjustments. This agreement emphasizes Google's commitment to improving the service it offers users, partners and advertisers in Russia, where digital advertising is currently experiencing rapid growth.
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Google AdWords Announces Single Online Campaign for Content Network |
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Written by SNSWS Team
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San Jose, California - In an ongoing effort to provide advertisers with increased control and a simpler, unified interface, Google announced today an enhanced online campaign type that enables advertisers to manage both keyword-targeted ads and placement-targeted ads within one consolidated campaign. Advertisers can now combine keywords and placements in the same campaign to more precisely target where their ads appear on the Google content network and how much they pay for them. The content network is Google’s advertising distribution channel comprised of hundreds of thousands of high-quality websites, news pages and blogs that partner with Google to display targeted AdWords ads.
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Online Advertising Remains Vibrant Despite Tough Economic Times |
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Written by IAB
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New York, New York - The Interactive Advertising Bureau (IAB) today announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008. The 2008 first quarter revenues are an 18.2 percent increase over the same period in 2007, and represent the second highest quarter ever recorded, after Q4 2007’s $5.9 billion.
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