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Researchers Predict Click-through Behavior in Web Searches |
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Written by Penn State University
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University Park, Pennsylvania - In the world of search engines, clicks mean cash, and in a sluggish economy, companies can benefit by maximizing click-throughs to their Web sites from search engines.
Jim Jansen, associate professor of information sciences and technology, Penn State, and colleagues, developed a measurement to gauge customer satisfaction with search engine results. They hope this metric will aid companies in optimization and marketing.
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Yahoo! Introduces New Ad Products to Help Marketers Reach Audiences With Greater Precision |
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Written by SNSWS
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Orlando, Florida - Yahoo! Inc. today announced the launch of three new targeting products for brand and performance marketers that are designed to help them reach the audiences that matter most when advertising online. The announcement was made during the Company's keynote presentation at the annual conference of the Interactive Advertising Bureau.
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Microsoft Advertising Announces Formation of Publisher Leadership Council |
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Written by SNSWS
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Orlando, Florida - Microsoft Corp. today announced the creation of the Publisher Leadership Council, a collaboration with a select group of leading Web publishers who will consult on the development of Microsoft PubCenter, its next-generation advertising platform for digital media publishers.
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Microsoft Enterprise Search Goes Deep and Wide |
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Written by SNSWS
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Las Vegas, Nevada - Twenty years ago, enterprise search meant sifting through office filing cabinets to try to find the desired document. Nowadays, increased competition and a challenging economic climate require that businesses be able to locate an electronic version of a document or pinpoint a vital piece of business information in an instant. Imperatives like these help explain why industry analysts forecast continued strong demand for enterprise search solutions.
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Google to Present at the Goldman Sachs Technology and Internet Conference |
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Written by SNSWS
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Mountain View, California - Google Inc. announced that Alan Eustace, Senior Vice President, Engineering and Research, and Patrick Pichette, Senior Vice President and Chief Financial Officer, will participate in a question-and-answer session at the Goldman Sachs Technology and Internet Conference in San Francisco. The session is scheduled for 8:20 p.m. Eastern Time / 5:20 p.m. Pacific Time on Wednesday, February 25, 2009.
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