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Yahoo! Awarded Highest Technical Honor for Data Mining and Knowledge Discovery |
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Written by SNSWS Team
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Sunnyvale, California - Yahoo! Inc., a leading global Internet company, today announced that Dr. Raghu Ramakrishnan, Yahoo! vice president, research fellow and chief scientist for the Audience Technology and Cloud Computing & Data Infrastructure (CCDI) groups, has been awarded the 2008 Innovation Award by the Association for Computing Machinery (ACM) Special interest Group on Knowledge Discovery and Data Mining (SIGKDD). ACM’s SIGKDD Innovation Award is the highest technical award in the fields of data mining and knowledge discovery.
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Publicis Groupe to Acquire Performics Search Marketing Business |
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Written by SNSWS Team
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Mountain View, California - Publicis Groupe and Google announced that Publicis Groupe has agreed to acquire the Performics search marketing business (Performics) from Google. Chicago-based Performics, one of the leading search marketing services providers, helps to improve the performance of advertisers’ investments and maximize client campaign effectiveness. Its profit-driving suite of marketing solutions includes Performics’ reporting platform, local platform, advanced market expertise and active account management.
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Mediabrands Announces Strategic Partnership With Navic |
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Written by Imperial Valley News
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New York, New York - Initiative, Universal McCann, MAGNA and IPG’s Emerging Media Lab - four companies among the newly formalized Mediabrands group - today announced that they have entered into a strategic partnership with Navic Networks, the Microsoft Corp.-owned solutions provider with innovative technology offerings that are transforming the world of television advertising.
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DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media |
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Written by SNSWS Team
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Mountain View, California - Today, DoubleClick, a premier provider of digital marketing technology and services, announced the new capability to serve video ads into Microsoft Silverlight 2 video environments. The move is part of DoubleClick’s ongoing effort to help clients maximize the yield on their advertising inventory as they deliver content into emergent online, video and mobile channels.
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Google To Acquire Russian Context Ads Service Begun |
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Written by SNSWS Team
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Mountain View, California - Google announced today that it has signed an agreement with Rambler Media to acquire ZAO Begun ("Begun"), a leading Russian context advertising service, for $140 million, subject to customary adjustments. This agreement emphasizes Google's commitment to improving the service it offers users, partners and advertisers in Russia, where digital advertising is currently experiencing rapid growth.
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